The importance of Headlines

Although they may seem unimportant and small, a Good headline is important if you want to grab a reader's attention. Headlines help you describe your content in an accurate but attractive way. Use "trigger words" like what, when, why, and how, mainly why and how, to trigger someone into reading your publication. You could also use a number, but don't use a trigger word AND a number at the same time, they don't usually work out. Headlines also rely on Visual Verbal Connections, the visual being the image, and the verbal being the copy. The primary Headline is bigger than anything else on the spread, and then the secondary headline proves information to the main headline to give more context. For example, like this: 


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