The Importance of Copy

In January, we were introduced to Copy. Copy is the text in an article or magazine. It's like writing stories for a newspaper or magazine, knowing that stories should be colorful and full of life! Copy is more important than the pictures in a text. If written correctly, as in if the information is being reported nicely, the interview style is good, and the research and editing is accurate, then the Copy has the potential to make it into history and last for years. We learned how to:

  • Use a visual organizational tool for in-depth exploration of a topic
  • Determine which aspects of the activity are best covered visually and which are best covered verbally
  • Generate ideas and plans by using graphic organizers
  • Determine how the activities will be covered (verbally or visually)
  • Plan for before, during and after coverage
  • Utilize basic principles of caption writing and write captions for assigned photographs 
  • Use a visual organizational tool for in-depth exploration of a topic
  • Based on background interview, determine an angle for a story
  • Select a representative sample of people associated with the topic to interview
  • Understand the basic principles of caption writing
  • Vary sentence openings to avoid monotony
  • Expand the information included in the basic caption by adding the why and the how
  • Write an expanded caption with a quote
  • Know how a sports caption differs from other captions
  • Write an expanded sports caption
  • Coordinate an attention getter with the photo
  • Reinforce the content of the dominant picture in the primary headline creating a visual/verbal connection
  • Use a variety of literary devices in the primary headline
  • Define the purpose of primary and secondary headlines
  • Recognize the importance of the secondary headline in relating to the complete story

This is also a good example of Copy:



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