The importance of Captions and how to use them

Captions are the most important in a spread since they are the most read form of copy. The writing of Captions involves:

  • interviewing
  • drafting
  • rewriting
  • editing
  • publishing

Good captions provide the context for any picture who, what, when, where, why, and how. They are usually 1 sentence long, identify up to 5 people, and they are used in a spread where most images are quite similar to each other, just to distinguish between them.

Gather the basic info for the who, what, when, where, why, and how, unless there isn't a person in the image, which is when it is okay to leave the who blank. For example, take a look at this caption:



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